Printed Invitations
Printed Invitations
Outer Envelope
Envelopes have a clean, white design, with text in U of T Blue only. There is no additional messaging on the exterior of the envelopes, so they remain event-agnostic, and can be produced in bulk for use with various events.
Place the U of T signature, followed by the return address, in the upper left corner. Based on Canada Post standards, return address copy is limited to four lines, and must be placed within 35 mm from the top of the envelope.
The name of the addressee is set as all caps, while the address is set in mixed case.
Covers
There is flexibility in the design of the front cover of an invitation. The preferred design uses an appropriate full-bleed photograph, if available. The photo can be a stock image that supports the event, or it can be event-specific if a look and feel has been established for the event. When a photo is used on the cover, the cover should not include the Boundless wordmark, as it will appear on the interior spread.
If no photograph is available, the cover can employ a clean white background or the light blue wash background with the Boundless wordmark. Copy should always appear in the upper left corner of the cover, with the Boundless wordmark in the lower right.
If no photograph is used on the cover, the Boundless wordmark and U of T signature should be positioned as shown below, on a white background or the light blue wash background.
Interior Spreads
On the interior of the invitation, the headline may appear on the left or the right page, as shown. The U of T signature should appear in the lower left corner of the right page, and the Boundless wordmark (where applicable) should appear in the lower right corner in a horizontal orientation. For details on the size and space relationships between these two elements, refer to Sizing and Clear Space. When the Boundless wordmark appears on the cover of the invitation, it does not need to be repeated on the interior.
A second photograph may be included on the left page of the interior spread. In this case, the headline can appear on the right page, or above the image.
Any of the three Boundless headline approaches may be used on a printed invitation. This is a good opportunity to split a two-part “set up and resolve” or “question and answer” headline, so that the first part appears on the front cover and the second part appears on the interior spread. Both headline approaches have maximum impact in this format and can provide an engaging experience for the recipient.
