Video is an indispensable tool for telling our stories. Our goal is to create positive impressions of our community and inspire our audiences to feel, think and act. Our videos should stand out because of their clear messaging, striking visuals and vibrant stories about people and ideas.

We want to make videos that our audiences will share. To achieve this, we must create emotive, character-driven narratives about remarkable people who are doing incredible things, not videos dealing with abstract concepts or themes that are difficult to grasp or connect to personally. Our videos should stir up feelings of pride, hope, curiosity, excitement and possibility. They should have a strong emotional resonance and elicit a desire to share our stories, engage with our campaign and learn more.

Developing a Plan

Creating an effective video begins with a clear vision and a fair amount of planning. Developing a simple storyboard can help organize the ideas in the script and visualize how the video will unfold, shot by shot. In a storyboard, illustrations or pictures represent each shot, with notes about what’s going on in the scene and what’s being said in the script. Essentially, it’s like a comic book version of a script.

There are several advantages to storyboarding. For one, it allows one person’s vision to be shared with others, who can offer constructive feedback and input. A plain script can leave a lot to the imagination, but a storyboard makes it easier for people to understand and respond to the ideas in the script. A storyboard also makes production easier by allowing each shot to be planned in advance, with consideration of how the visuals should interact with the script. It can save time, too. A well-planned video invariably undergoes fewer revisions during the final editing process because all stakeholders know exactly what to expect and have a clear picture of the final product.

Concept Overview

Boundless video script template

An effective video has a core idea or concept. To help others understand that vision, develop a summary paragraph that clearly explains the video’s purpose, its central idea or theme, its basic structure and the thoughts and feelings the members of the audience image are expected to experience as they watch the video.


Elements of a Script and Storyboard

Script and Storyboard example

  1. Timing: Provide approximate timing for each scene (or shot)
  2. Visual Examples: Use photos or illustrations to represent what will appear onscreen.
  3. Visual Description Provide additional details related to the visuals, such as the use of animation, special effects and frame transitions.
  4. Audio and Copy: Include the full script (identifying voice- overs and on-camera speakers) and any important notes about the audio approach (music, sound effects, etc.).

Main Frames

For visual consistency, the fundamental design principles of the Boundless platform should be applied to all advancement videos. Below are guidelines for core graphic elements.

Video opening frame - U of T wordmark on white

Opening Frame
This frame only appears at the beginning of the video.

Video title frame example

Title Frame
When a title appears at any point in the video, the background should be white with the copy in U of T Blue. Copy should be set as all caps in Trade Gothic Bold, left-aligned, and centred vertically.

Subtitles, where necessary, are set in a smaller font and in Campaign Blue.

Video captions in white and using Trade Gothic. Proper names in Trade Gothic Bold No. 2

Captions and Lower Thirds
Captions are set in white. All copy should be set in Trade Gothic, with any proper names set in Trade Gothic Bold No. 2. Keep text within the title safe area of the frame. Placement of text must accommodate closed captions.

Video quotes

The main body of a quote is set in
U of T Blue. Supporting copy is set in a smaller font. All copy should be set in sentence case in Trade Gothic Bold.

End Frame - Boundless wordmark on white

End Frame
The final frame of the video should have the Boundless wordmark on a white background, centred horizontally and vertically in the frame.