Video is an indispensable tool for telling our stories. Our goal is to create positive impressions of our community and inspire our audiences to feel, think and act. Our videos should stand out because of their clear messaging, striking visuals and vibrant stories about people and ideas.
We want to make videos that our audiences will share. To achieve this, we must create emotive, character-driven narratives about remarkable people who are doing incredible things, not videos dealing with abstract concepts or themes that are difficult to grasp or connect to personally. Our videos should stir up feelings of pride, hope, curiosity, excitement and possibility. They should have a strong emotional resonance and elicit a desire to share our stories, engage with our campaign and learn more.
Developing a Plan
Creating an effective video begins with a clear vision and a fair amount of planning. Developing a simple storyboard can help organize the ideas in the script and visualize how the video will unfold, shot by shot. In a storyboard, illustrations or pictures represent each shot, with notes about what’s going on in the scene and what’s being said in the script. Essentially, it’s like a comic book version of a script.
There are several advantages to storyboarding. For one, it allows one person’s vision to be shared with others, who can offer constructive feedback and input. A plain script can leave a lot to the imagination, but a storyboard makes it easier for people to understand and respond to the ideas in the script. A storyboard also makes production easier by allowing each shot to be planned in advance, with consideration of how the visuals should interact with the script. It can save time, too. A well-planned video invariably undergoes fewer revisions during the final editing process because all stakeholders know exactly what to expect and have a clear picture of the final product.
An effective video has a core idea or concept. To help others understand that vision, develop a summary paragraph that clearly explains the video’s purpose, its central idea or theme, its basic structure and the thoughts and feelings the members of the audience image are expected to experience as they watch the video.
Elements of a Script and Storyboard
- Timing: Provide approximate timing for each scene (or shot)
- Visual Examples: Use photos or illustrations to represent what will appear onscreen.
- Visual Description Provide additional details related to the visuals, such as the use of animation, special effects and frame transitions.
- Audio and Copy: Include the full script (identifying voice- overs and on-camera speakers) and any important notes about the audio approach (music, sound effects, etc.).
For visual consistency, the fundamental design principles of the Boundless platform should be applied to all advancement videos. Below are guidelines for core graphic elements.