Digital Banner Ads

Digital Banner Ads

Layouts

Big Box

The U of T signature appears in the lower left corner, below the headline. The space between the headline and the call to action should be 70% of the headline cap height. The Boundless wordmark should be positioned along the right edge and extend from the bottom to the top of the frame.

Big box digital banner ad

Due to the small size of big box banners, the width of the Boundless wordmark may be more than 2.5 times the width of the U of T signature, so that it extends from the bottom to the top of the frame.

Skyscraper

The U of T signature appears at the top of the frame. The baseline of the last line of the headline should be positioned one-third of the frame’s height above the bottom of the frame, with the call to action below it. The Boundless wordmark should be placed in the lower right corner and extend to one-quarter of the frame’s height.

The Boundless wordmark should be placed in the lower right corner and should occupy one-quarter of the frame’s height.

The U of T signature should be centred vertically. Two crest widths should separate the signature from the headline. The bottom baseline of the headline aligns with the baseline of Toronto in the U of T signature, with the call to action appearing below. The Boundless wordmark should be positioned in the lower right corner, at a size that aligns its top edge with the top edge of the call to action.

Leaderboard

The U of T signature should be centred vertically. Two crest widths should separate the signature from the headline. The bottom baseline of the headline aligns with the baseline of Toronto in the U of T signature, with the call to action appearing below. The Boundless wordmark should be positioned in the lower right corner, at a size that aligns its top edge with the top edge of the call to action.

Leaderboard banner ad

Headline baseline aligns with the baseline of Toronto.

Top edge of the wordmark aligns with the top edge of the call to action.

The first frame of a digital banner ad should include a background image and a headline. When a two-part headline is used, each part may fade in separately. The final frame should include the U of T signature, headline, call to action and the Boundless wordmark. If the banner ad appears on a U of T digital property, it does not need to include the U of T signature.

Digital banner ads

When appearing on U of T digital properties, banner ads do not need to include the U of T signature.

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