U of T Giving Day 2023 Toolkit

U of T Giving Day 2023 Toolkit

U of T Giving Day is a 24-hour fundraising campaign, inviting the U of T community to harness our collective power in support of our students and researchers. Driven by online promotion through social media, and email, Giving Day brings our donors, alumni, friends and the community together for one day to support this year’s theme of Inclusive Excellence.

To help our divisional partners promote through their own channels, the following resources are at your disposal and available as downloads.

If you have any questions, please contact Belmira Montenegrino at b.montenegrino@utoronto.ca.

Please post:

Please participate using your social media channels (where appropriate), to help raise awareness about the campaign and encourage your online community to donate to your division.

#UofTGivingDay is the official hashtag to promote the campaign on Facebook, Instagram, LinkedIn and Twitter.

General Social Media post images

Live content calendar
Get ideas on how to weave in key campaign messages in your posts

Social media and issues management guidance

Please promote:

Repost U of T alumni posts:
starting the week of February 27th, the central U of T alumni social media channels (Facebook, Instagram, LinkedIn and Twitter) will publish posts throughout the campaign period to encourage online audiences to donate to the university.

Upload wordmark images on your social channels and change your Microsoft Teams background to promote the campaign.

Use the campaign email banner if sending additional emails to your audience.

Want to highlight your featured individual in your social posts?

Email Chelsea Lloyd at chelsea.lloyd@utoronto.ca, to request your featured individual’s image formatted for Facebook, Twitter, Instagram, or LinkedIn. We will do our best for same week turnaround.